May 11, 2015

Ahead of the game.

Now that I'm in a creative free-for-all with aces wild, I'm blissfully at leisure to muck around with what I was doing before I hit stride in the studio with painting. And because once upon a time, rumor had it that even a William Wegman video could be had for a modest $3000- $5000, artists like myself tended to glom onto jobs in "The Industry" as a mean of support. This was back in the dark ages before desktop editing liberated the industry from professional standards and before having an MFA meant you could recoup your tuition with your first solo show- the summer after graduating. But I digress.

So, yes, while I was making video art, I supported myself as a commercial film editor cutting commercials. Aka, advertising. Wha!!! Yep. Of course being a newly minted MFA graduate in the 90's, I also subscribed to Adbusters and deconstructed ever clip of film that crossed my Avid, because that's what I do.

This ad from 2007 is an excellent example of a short-form narrative film doing double-duty as a commercial about sustainable energy.  Eight years later, it's still fresh.

For more about this spot, go here.

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