Brand Library Submissions are due. The Brooklyn Museum is also looking at submissions. I'm still at the computer. That's the I-might-as-well-focus-on-shows-since-I've-never-concerned-myself-with-sales attitude that I've had all of my adult life.
Umpteen years ago, I quietly accepted the equation, day job=money, and I never tried to "sell" my art. Not only that, I've even (silently) taken offense when people from the civilian world who know nothing about the machinations of the ART world suggest I participate in art fairs, not Art Basel art fairs but like, you know, artisan fairs. This was so snobby of me. I almost did one once. Back in 1984, I was invited out of the blue by a woman who was in charge of the Art in the Parks thing in Nashville. It may have even been the first one. I had like a week's notice. I may or may not have hung unstretched canvases from trees. I have a brief visual, but am not sure whether I followed through. I was fresh out of college and unlike the smartypants graduate of today, I had no career navigational skills. I also have a poor memory of the 80's. Briefly remember having some appointments to show work with some galleries and then grad school wiped out any modicum of desire I had to make commodifiable work. Honestly, my grad program was such an ivory tower. It falls on and off my resentment list. But I digress.
Natch, I think my work is quite handsome, but I'll admit it looks best in a white cube where it's not competing with texture and patterns and furniture and people. Thus my dilemma. Even before I was groomed in the discourse of conceptual gymnastics, I made art for myself and have assumed that people like me, only wealthier and with climate controlled spaces would collect my work. It happens, but not enough. And what's more, I'm tired of being stuck between pretending like it doesn't matter on one side and on the other, the admission that my works sells at a snail's pace at relatively modest prices. I mean, when my plumber tells me he wants to be an artist because he has an artist client whose works sells for 100,000 a pop, I want to scream.
My goals are simple: I am happiest in the studio. I just want to keep making work, make enough money to make more work, support myself through the work, have enough left over to save for a future and spread the wealth.
I've decided the whole day job=money thing needs some retooling. So this week, I am rethinking my approach. Hard. Since I'm not independently wealthy, a tenure-track professor, or a kept woman I am coming up with my own plan. A while back, I almost got my Smaller Works site up and running, but bailed and did not follow through with marketing or even word of mouth advertising. Not out of laziness, but because I wanted to believe that some gallery sales might happen as the result of a couple of fine shows and good press. One check arrived. Actually two, counting a stipend for doing an artist talk. And in looking at the domino effect of gallery closings, this doesn't seem to be the time to find additional representation, though optimistically, that's still on the to-do list.
So now I am shameless. I have been inspired by others who are selling works on websites. I am going to get off my highfalutin horse and get the Smaller Work site up and running. The work will be affordable, and I'm looking at it as an opportunity to dig deeper into my bag of tricks. There will possibly be some slightly representational and P&D work, and I know it sounds crazy, but I'm also thinking FLOWERS. Specifically, I see designs from my mom's garden club fitting in here somewhere. I'm excited. It's kind of like my version of Michael Graves for Target mixed with the FAP, but you know, non-functional and probably still a little esoteric.
Whee. Off to get that paypal button.
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2 comments:
You just pretty much wrote my life story. Well, except I had very few day jobs that actually paid money and I spent my younger years birthin' babies, but still, art fairs in the park? No.
I have resisted selling my own work, until recently. Closing galleries, no sales and I want to keep working, made me reconsider, just like you.
Thanks for the link.
Once upon a time in a land far away, I had a day job for 4 years that paid outstanding money. It quickly became a career, complete with al the worries and BS that come with holding onto said career. I totally missed painting. That's why I left. I just couldn't acclimate to the climate. So now I'm gun-shy about veering too far out of the fold!
Thanks for the encouragement. : )
-mah
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